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Harbor Beach Marriott
Resort & Spa

3030 Holiday Drive
Fort Lauderdale, FL 33316
Tel: (800) 222-6543

Track: Track B - Online Lending

Tuesday, November 19, 2013

2:00 p.m. - 2:45 p.m.
Online Mortgage Lending 101
Keith Luedeman, CEO & Founder, GOODMORTGAGE.COM
Kevin Quinn, SVP, Retail Lending, FIRST INTERNET BANK

This unique session will be led by experienced executives at successful online mortgage lenders today. Their goal is to share their hard won knowledge on the basics regarding online lending, including critical success factors, what's different from non-online lending, and business metrics.

2:45 p.m. - 3:30 p.m.
Data & Discipline: Your Competitive Advantage in the Online Mortgage Market
Kelly Booth, Mortgage Division Director, VELOCIFY INC.
Kesna Lawrence, Senior Vice President, Client Strategy, DATAMYX
Jessica Manna, VP & Chief Marketing Officer, RESIDENTIAL FINANCE

With more borrowers going online early and often for information on everything from credit checks to mortgage rate look-ups, it is no wonder that online lead gen and lead management have become a hot topic in the mortgage industry. To compete in the online mortgage market requires more than luck, it requires reliable and real-time data, process, persistence and discipline. In this session, you will hear from technology mortgage experts that have been advising customers for years on how to make the most of online opportunities. Their customers have been leveraging data analytic tools to help identify a potential lead early on through triggered events and relying on proven sales best practice processes that can increase the probability of turning more leads into funded loans. What you’ll learn: - Data to look for that can provide early indication of intent to purchase / refi - How to mine your existing customer base and combine the power of real-time profile data - Best practice processes in working online leads that can increase close rate up to 391%

4:00 p.m. - 4:45 p.m.
Advanced Compliance and Efficiency Using eMortgage Technology
Moderator: Harry Gardner, President, SIGNIADOCS
Paul Anselmo, Chief Executive Officer, MRN CUBED
Amy Brandt, Chief Operating Officer, PROSPECT MORTGAGE
Mark Rogers, EVP and Chief Administrative Officer, RESIDENTIAL CREDIT SOLUTIONS

Lenders, investors and servicers can achieve state of the art advances in automated loan compliance and operational efficiencies by leveraging MISMO® SMART Doc® technology, XML data and eVaulting technology in real-world lending. This panel explains how lending operations, correspondent processes and loan servicing can be more profitable, secure and compliant with intelligent electronic documents, where increased efficiency and velocity bring cost savings right to the bottom line.

4:45 p.m. - 5:30 p.m.
Emerging Technology and the Future of Online Lending
Moderator: Austin Kilgore, Editor in Chief, NATIONAL MORTGAGE NEWS
Keith Luedeman, CEO & Founder, GOODMORTGAGE.COM
Randy Schmidt, President, DATA-VISION, INC.